World Cup sausages and football tartare
Meat producer Bell and vegetarian restaurant Hiltl have made a point of capitalizing on soccer for their advertising in recent years. The start of the World Cup is the perfect time to dust off their most delicious campaigns. Hiltl is leading the pack. Because let’s be honest: Who thinks a sausage is tastier than fresh grass from the soccer field?
You don't play with food? During the World Cup, we're happy to turn a blind eye. After all, the sausage on the grill is as much a part of watching soccer as the beer in the fridge. And meat producer Bell shows us how to enjoy the game while eating bratwurst.
But the vegetarian restaurant chain Hitl doesn't just leave the playing field to the meat industry. And shows in a campaign: In truth, there is a vegetarian in all football stars. At least from time to time. That is, when the turf under the cleats once again smells really delicious. Who can resist that? The grass that grows on the holy ground certainly tastes particularly juicy. Even the traditional sausage from the grill looks old against it. (ank)
Agency responsible for Bell's campaign: Komet (for the 2014 European Championship)
Agency responsible for Hiltl's campaign: Ruf Lanz (for the 2008 European Championship)
