Urs Limacher joins Edelweiss as new Head of Commercial Distribution from Lufthansa

Urs Limacher will take over the position of Head of Commercial Distribution at Edelweiss in August 2018. Limacher previously worked for Lufthansa as Head of Sales Steering Switzerland. Urs Limacher succeeds Martin Rast, who moved internally to the position of Head of Product & Services at Edelweiss on June 1, 2018.

According to the press release, Limacher brings experience from his previous activities to his new role at Edelweiss. Limacher began his career as an aviation apprentice and then as a sales consultant at Swissair. After a stint as Sales Executive at Austrian Airlines, he moved to Swiss as Key Account Manager Leisure Sales. In this position, he was responsible for customer relations with tour operators and travel agencies in the Swiss market.

The federally certified marketing planner and marketing manager gained further experience as Manager Retail Sales and Services at Swiss, where he was responsible for the Swiss Group business, internal and external sales, among other things. Limacher then spent several years in Stockholm. There he assumed commercial responsibility for Swiss as Head of Swiss Nordics and the Baltic States in the region. In his current position at the Lufthansa Group, he leads a team of 14 employees and is responsible for defining the B2B account management and market sales strategy.