Publicitas streamlines event program: "p:forum" postponed to 2010
Publicitas's industry event, «p:forum,» will not take place this year. The all-media marketing agency has scaled back its sponsorship and event program for the current year for cost reasons.
The "p:forum" industry event organized by Publicitas will not be held this year. The all-media marketer has streamlined its sponsorship and event program for the current year for cost reasons. According to a Publicitas press release, various events and engagements will be suspended for six months. This affects internal and public events as well as sponsoring commitments at third-party events.
According to Christian Gartmann, Director of Marketing & Communication at Publicitas, the current situation in the advertising market is forcing the company to take measures on the cost side. However, the newly launched "p:forum" worked well last year, so the intention is to hold it again in spring 2010.
The "p:forum" in Zurich and Geneva was created in 2008 as a merger of the former Publimedia Forum and the Publicitas Publishers' Conference. A total of 450 experts from publishing houses, advertising clients, media and advertising agencies as well as business and trade journalists attended the two events last September.
According to Christian Gartmann, Director of Marketing & Communication at Publicitas, the current situation in the advertising market is forcing the company to take measures on the cost side. However, the newly launched "p:forum" worked well last year, so the intention is to hold it again in spring 2010.
The "p:forum" in Zurich and Geneva was created in 2008 as a merger of the former Publimedia Forum and the Publicitas Publishers' Conference. A total of 450 experts from publishing houses, advertising clients, media and advertising agencies as well as business and trade journalists attended the two events last September.
