Yellow with double reinforcement in creation
To kick things off, Yellow is expanding its creative team. Lea Bosshart and Martin Schmidlin joined the Yellow team on June 1, 2018. Both are strengthening the creative department of the new agency in Basel in the areas of copywriting and concept development.
Lea Bosshart is a junior copywriter. She has a master's degree in literary studies and came to Yellow via the two Bernese agencies Maxomedia and Agentur 01. Martin Schmidlin joins Horburgstrasse 105 from Jung von Matt/Limmat, having penned, for example, the well-known Bergün photography ban, the TCS mobility campaign 2017, and the RhB Lotto of the Rhaetian Railway. Before Jung von Matt/Limmat, Martin Schmidlin was a junior copywriter at TBWA\Zurich, where he had written copy for McDonald's and SBB, among others. The reinforcement of the creation by Lea Bosshart and Martin Schmidlin shows that Yellow wants to set accents in creative competence.
