Survey: Readers want cooperation between the Bund and Tages-Anzeiger
In a survey, about 68 percent of *Bund* readers expressed support for the «Tagesbund»—the rescue plan that calls for closer cooperation between the *Bund* and the *Tages-Anzeiger*. By contrast, only seven percent were in favor of a partnership between the *Bund* and the *Berner Zeitung*.
In a survey, around 68 percent of readers of the Bund were in favor of the "Tagesbund": the rescue program that envisages closer cooperation between the Bund and Tages-Anzeiger. By contrast, only seven percent were in favor of a collaboration between the Bund and the Berner Zeitung. 25 percent were still undecided. This is the result of a survey conducted by the 16,000-strong "Save the Bund" committee on the future of the traditional Bernese newspaper. 4,500 people were surveyed, 83 percent of whom are Bund subscribers.
The survey was conducted in connection with Tamedia's decision on the future of the Bund, which is expected in the coming weeks. A total of 30 questions were asked. The survey also shows how important the Bernese perspective on national topics is in the various departments: 90 percent of those surveyed in the Domestic department consider it important that the Bernese perspective is included. For the culture department, the figure is 84% and 57% for the economy department.
These results are a clear signal to Tamedia, says Mark Balsiger, coordinator of the "Save the Bund" committee, who analyzed the survey together with Mathias Fürer. "The Bernese public also wants two independent daily newspapers in the future. However, the 'TagesBund' will only be credible if the editorial team in Bern is given enough jobs." If it says Bund on it, it must also be Bund in it. In principle, every second respondent would be prepared to make a financial commitment to an independent sponsorship of the Bund, according to a press release from the committee.
The survey was conducted in connection with Tamedia's decision on the future of the Bund, which is expected in the coming weeks. A total of 30 questions were asked. The survey also shows how important the Bernese perspective on national topics is in the various departments: 90 percent of those surveyed in the Domestic department consider it important that the Bernese perspective is included. For the culture department, the figure is 84% and 57% for the economy department.
These results are a clear signal to Tamedia, says Mark Balsiger, coordinator of the "Save the Bund" committee, who analyzed the survey together with Mathias Fürer. "The Bernese public also wants two independent daily newspapers in the future. However, the 'TagesBund' will only be credible if the editorial team in Bern is given enough jobs." If it says Bund on it, it must also be Bund in it. In principle, every second respondent would be prepared to make a financial commitment to an independent sponsorship of the Bund, according to a press release from the committee.
