What is your horse from back then actually doing today?
Through heartfelt storytelling, The Martin Agency helps people and horses reconnect.
What there is - in a positive sense. The campaign launched by pet food producer Purina "Find Your Old Friend" helps former riders in the USA to find the horses of their youth. And, last but not least, is also thinking of the highly sensitive animals, who are probably at least as happy to be reunited as their human companions. The whole thing runs via Facebook: People search for lost animals in groups with photos and location details.
The campaign was staged by The Martin Agency - known for the celebrated Geico-Kampangnen. "April & Dixie" tells a pretty simple story. And quite a strong one. Paths part. Strong connections do not.
By the way: Horses have a life expectancy of 25 to 30 years. So there is a good chance that your four-legged riding partner from the early days is still alive. Go and visit him. (hae)
