Election Day at Dar-Vida
Dar-Vida has an ever-expanding product range that grows every year. Customers can choose from 21 varieties. Erdmannspeisker’s current online campaign highlights this variety.
In the illustration style that has been well established for several years, the various Dar-Vida varieties try to win over the public with pithy slogans and immediately show what a wide selection Dar-Vida has to offer. Finally, an election day with fine taste and real content where you can't lose anything.
https://www.youtube.com/watch?v=aC7Yf4uiX5I
On the landing page you can vote directly for your favorite and take part in the prize draw for 420 selection boxes filled to the brim with all Dar-Vida products.
The eye-catching online advertising material is complemented by a nationwide presence on e-boards and e-panels as well as numerous samplings in which the different varieties are offered for tasting.
Responsible at Dar-Vida: Karin Strik (Head of Brand and Product Management). Responsible at Erdmannpeisker: Gabriel Peisker (CD), Sybille Erdmann (consulting management), Christina Weisser, Jenny Ziörjen (AD), Selina Helbling (consulting), Simone Massoni (illustration), Stefano Meazza (animation), Tuan Nguyen, Responsive (online presence/online advertising material), mediaschneider (media planning), Spool (sampling).
