Advertising alliance: online regional newspapers market themselves together
About 150 German daily and regional newspapers have joined forces to form a mega-alliance to market their online presence. Their offerings are consolidated under the umbrella of the Online Marketing Service (OMS) marketing network.
Around 150 German daily and regional newspapers from 34 publishing houses have formed a mega alliance to market their online presence. In future, advertisers will be able to achieve nationwide coverage by booking under the umbrella of the marketing association Online Marketing Service (OMS). According to Pressetext.ch, the trend towards regional offers on the Internet is by no means broken. Rather, the offer is aimed at established and large brands that are to be brought into the local area.
According to the OMS, the alliance of individual newspapers is expected to reach around 9.2 million users per month. This makes the alliance the largest marketer of editorial websites.
According to the OMS, the alliance of individual newspapers is expected to reach around 9.2 million users per month. This makes the alliance the largest marketer of editorial websites.
