Ruf Lanz is new lead agency for Swiss Life after winning pitch

Swiss Life is the No. 1 provider of comprehensive pension and financial solutions in Switzerland. More than 1.3 million people place their trust in Swiss Life and thus make self-determined provisions for their ever-longer lives. In addition, Swiss Life Asset Managers is a renowned, ambitious and reliable European asset manager and a leading institutional real estate asset manager in Europe.

After a multi-stage pitch, Swiss Life has chosen Ruf Lanz as its new lead agency. According to the clients, Ruf Lanz convinced them with "surprising and concise ideas for communicating the company's purpose: to support people in leading a self-determined life".