Hats off

For the wedding of Prince Harry and Meghan Markle on May 19, 2018, SodaStream has come up with a hat promotion worth seeing. The limited "Royal Edition" bottles will be available in a few hours on Royalsodastream.com The auction is open to interested parties from all over the world. All proceeds will go to the organization Surfers Against Sewage for the benefit of. It campaigns for a world with less plastic in the oceans and was chosen by the bride and groom as one of their official charities to which the wedding guests should donate. Disposable plastic bottles are, so to speak, the common enemy of Surfers Against Sewage and SodaStream.

Each of the five hat designs was inspired by a look previously worn by a royal lady. The hats were produced using state-of-the-art 3D printing technology and are 100% recyclable. The idea came from the Israeli agency Gefen Team and the concept was developed together with SodaStream's Global Marketing Team. The royal bottle caps have just one small drawback: They don't look really dishwasher-safe. (hae)