TBWA spot: For Europride, showing the gay in all of us
TBWA\Zurich has produced an elaborate commercial for Europride 09 to attract the gay community and interested heterosexuals to the largest gay and lesbian festival in Switzerland. The moral of the story: There's a little gay in everyone.
TBWA\Zurich has developed a commercial for Europride 09 to attract the gay community and interested heterosexuals to the largest gay and lesbian festival in Switzerland. Director Richard Hickey and the well-known 3D artist Andrew Daffy were recruited to realize the spot. Among other things, Daffy has designed the animation effects for the Harry Potter films, now runs the House of Curves and was in charge of spots for Johnny Walker, Levis and XBox.
The agency writes that the fact that the elaborately designed production actually came to fruition is solely due to the power of an idea. Namely the idea that transports a Freudian insight in an entertaining way: There's a little gay in all of us. The "There's a little gay in everyone" campaign spot can be seen immediately in selected cinemas and on television as well as on various gay and lesbian websites and, of course, on YouTube.
" Europride spot
Responsible at Europride 09: Michael Rüegg (Head of Communications). Responsible at TBWA\Zurich: Urs Schrepfer (CD), Adrian Egger (AD), Tobias Bühlmann (text), Philipp Sattelmeyer (consulting). Film production: Daniela Berther (Great Pictures), Clare Spencer (Grasshopper Films). Director: Richard Hickey. 3D animation: Andrew Daffy (House of Curves).
The agency writes that the fact that the elaborately designed production actually came to fruition is solely due to the power of an idea. Namely the idea that transports a Freudian insight in an entertaining way: There's a little gay in all of us. The "There's a little gay in everyone" campaign spot can be seen immediately in selected cinemas and on television as well as on various gay and lesbian websites and, of course, on YouTube.
" Europride spot
Responsible at Europride 09: Michael Rüegg (Head of Communications). Responsible at TBWA\Zurich: Urs Schrepfer (CD), Adrian Egger (AD), Tobias Bühlmann (text), Philipp Sattelmeyer (consulting). Film production: Daniela Berther (Great Pictures), Clare Spencer (Grasshopper Films). Director: Richard Hickey. 3D animation: Andrew Daffy (House of Curves).
