Contcept wins mandate for PR, social media and web content for SmokeFree 2018
Concept Communication has been awarded a new contract: The Zurich-based PR agency will now handle social media, influencer marketing, media relations, and publishing for the Federal Office of Public Health’s SmokeFree campaign.
The work includes content creation as well as content and community management for the Facebook channel, texts for the website, influencer marketing and classic media work. The work covers the whole of Switzerland. The mandate ties in with the national tobacco prevention campaign SmokeFree "I am stronger" 2015-2017, which was jointly launched by the federal government, cantons and NGOs.
Responsible at the Federal Office of Public Health: Simone Buchmann (Strategy NCD) and Lukas Schmid (Project Manager Campaigns). Responsible at Contcept Communication: Sarah Pietrasanta (concept, strategy, texts, social media ); Barbara Ryter (strategy and media relations).
