Sulzer, Sutter makes the red bubbles bubble for Fiat
Sulzer, Sutter has created a world full of bubbling minus signs for Fiat. The aim is to highlight the multiple cost-saving potential of the new «Tschinggerucksack.».
The latest campaign by Sulzer, Sutter for Fiat aims to highlight the advantages of the new Fiat 500: The low fuel consumption, the space-saving dimensions, as well as the 0 percent leasing costs. The main visual motif is a world full of bubbling red soap bubbles with a white minus sign to indicate the multiple savings potential. This is accompanied by the matching claim: "Less is Genius". The posters and ad can be seen from May 18 to 31.
" Fiat spot
Responsible at Fiat Group Automobiles Switzerland SA: Maurizio Melzi (Marketing Communications Director Fiat Group) and Samuel Engeli (Brand Communication Manager Fiat). Responsible at Sulzer, Sutter: Michael Kathe (Creative Direction), Florian Bachofen (Art Direction), Marcel Huwiler (Graphics) and Giusi Brullo (Consulting).
" Fiat spot
Responsible at Fiat Group Automobiles Switzerland SA: Maurizio Melzi (Marketing Communications Director Fiat Group) and Samuel Engeli (Brand Communication Manager Fiat). Responsible at Sulzer, Sutter: Michael Kathe (Creative Direction), Florian Bachofen (Art Direction), Marcel Huwiler (Graphics) and Giusi Brullo (Consulting).
