Weko examines Goldbach takeover by Tamedia in greater depth
The Competition Commission has indications that the merger of Tamedia and the marketer Goldbach could lead to a dominant position or strengthen it. It therefore wants to examine the Goldbach takeover by Tamedia in more detail.
According to a statement on Wednesday, the Competition Commission (Weko) justifies its action with the coverage strength of the two companies after the merger. With more than 50 media and digital platforms, the Zurich-based media company Tamedia reaches a large part of the population in all language regions.
Goldbach, in turn, is a leader in the marketing of electronic media. According to the Weko, the two companies are planning "360-degree offers" for television, radio, print and online media, as well as billboard advertising.
The closing of the takeover will thus be postponed until September or October 2018, as Tamedia wrote on Wednesday. Tamedia still assumes that the Weko will approve the takeover, CEO Christoph Tonini was quoted as saying in the communiqué. This is because Goldbach and Tamedia are active in different business areas.
A second condition for the takeover to take place has already been met: Tamedia has already been tendered 96.9 percent of Goldbach shares. (SDA)
