Swiss creatives successful at the Golden Award of Montreux
Gold for Havas in the Print category for the Zurich Chamber Orchestra’s youth campaign, and Finalist Awards for MCI and Avantgarde in the Events category at the international Golden Award of Montreux competition.
The international awards season is off to a good start for Swiss creatives. Despite tough international competition, Swiss advertisers once again won gold at Lake Geneva in 2018. Havas was awarded precious metal in the "Print" category for the "Youth Campaign" (Zurich Chamber Orchestra). And additionally with two finalist awards "Backwords" (Schweizer Monat) in the "Poster" category and "Reden kann Retten" (SBB and University of Zurich) in the "Online Video" category.
In the "Event" category, there were also finalist awards for MCI Switzerland for the Zenith Launch and for Avantgarde for the PreLaunch Omega.
The Golden Award has been presented in Montreux since 1989 and traditionally opens the series of international creative competitions in Europe. No silver and bronze are awarded in Montreux, only gold and finalist awards. The ratings are taken into account in various international rankings. Jury members from 19 countries evaluated works in the main categories TV/Cinema, Print, Poster, Direct Marketing, Digital, Media, Spatial and Event.
A total of 56 Gold Medals were awarded. The most successful agencies in 2018 were BBDO New York, Energy BBDO Chicago and BETC Paris.
