Voima goes for big cinema for Auto-Graf
The Voima agency drew inspiration from blockbuster trailers when creating a commercial for Auto-Graf's current Formula 70 campaign. Everything was produced in-house.
In other words: lots of exciting product details, fast-paced cuts plus a number of beautiful vehicles that you simply have to see.
Voima did not rely on a team from Hollywood for the realization of the spot - rather, everything from the direction to the camera to the sound design was created in-house, and within a very short time. Voima was led by Pascal Pazanda, who also works as a photographer. And because Pascal is a passionate musician, he also drummed up the sound for the Auto-Graf commercial. The spot is currently running on TeleZüri.
Responsible at Auto-Graf: Michel Graf, Managing Director. Responsible at Voima: Rolf Jeger, consulting. Pascal Pazanda, director/cinematographer. Amrit Dhillon, graphics. Jingle-Jungle: Voice-over.
