Ammarkt launches White Angel from Schützengarten
The Schützengarten Brewery is celebrating its 230th anniversary and has launched the anniversary beer "Weisser Engel" to mark the occasion. The brewery hired the St. Gallen-based agency Ammarkt to handle the naming, packaging design, and launch campaign.
The Schützengarten brewery is celebrating its 230th birthday and has launched the anniversary beer Weisser Engel to mark the occasion. The brewery has engaged the St. Gallen agency Ammarkt for the naming, packaging design and launch campaign. On May 14, the new Schützengarten wheat beer will be celebrated with a tapping party at the Waaghaus in St. Gallen, featuring former Miss Switzerland Amanda Ammann, among others. At the same time, advertisements, rotairs, table stands, beer plates and web banners will be used.
Responsible at Brauerei Schützengarten: Ernst Zingg (Sales Director), Roger Tanner (Head of Marketing Communications). Responsible at Ammarkt: Severino Clerici, Nadine Rusch (art director), Martin Fuchs (text), Heinz Frischknecht, Roland Geiger (consultant). Illustration: Ernst Feurer, Biel. Photography: Tobias Hauser, St. Gallen. Composing: Detail, Zurich.
Responsible at Brauerei Schützengarten: Ernst Zingg (Sales Director), Roger Tanner (Head of Marketing Communications). Responsible at Ammarkt: Severino Clerici, Nadine Rusch (art director), Martin Fuchs (text), Heinz Frischknecht, Roland Geiger (consultant). Illustration: Ernst Feurer, Biel. Photography: Tobias Hauser, St. Gallen. Composing: Detail, Zurich.
