Thjnk Zurich wins pitch and submits first work for Delizio

The national campaign around the closed coffee capsule system Delizio under the creative guiding idea "As from the barista. Simply without a barista." includes digital, classic and BTL measures.

The concept is designed to appeal to quality-conscious fragrant lovers. People who know that you can get barista-quality coffee at a fair price without a lot of effort and chichi - just by pressing a button.

The newly developed barista slate look holds all advertising materials together and is also used immediately in the launch campaign for the newly launched "Carina" machine model, which was started at the same time.

Responsible at Delica: Rudolf Dätwyler (Head Brand Management Delizio/BG), Alexandra Schliepe (Head Marketing Communications Delizio/BG/Foodservice), Dominique Bertallo Barry (Marketing Communications Manager Delizio/BG/Foodservice), Ramona Bernet (Product Manager Capsules Delizio), Christian Keller, Simone Blaser (Project Manager Media MGB). Responsible at Thjnk Zurich: Alexander Jaggy (GF Creation), Andrea Bison (GF Consulting), Pablo Schencke (Creative Direction), Coco Hess, Bianca Jäger (Art Direction), Sabrina Arthur, Nils Rüsenberg, Jennifer Meier (Project Management), Isabelle Akermann (Planning Director), Manuel Caliebe (DTP). Responsible at Stories: Jon Barber (Director), Jan Mettler (DOP), Yves Bollag (Executive Producer), Stefanie Bereiter (Line Producer), Beni Fueter (Editor), Billy Bains (Postproduction Producer), Luca Brügger (Audio Engineer). Responsible at The Marmalade: Omid Aghdami (Director), Reini Diedrichsen (Line Producer), René Blumberg (Postproduction Producer). Responsible at Albayrak Photography: Özgür Albayrak (Photography), Jan Deubel (Producer).

The national campaign around the closed coffee capsule system Delizio under the creative guiding idea "As from the Barista. Simply without a barista." includes digital, classic and BTL measures.

The concept is designed to appeal to quality-conscious fragrant lovers. People who know that you can get barista-quality coffee at a fair price without a lot of effort and chichi - just by pressing a button.

The newly developed barista slate look holds all advertising materials together and is also used immediately in the launch campaign for the newly launched "Carina" machine model, which was started at the same time.