Plant bullying

Ogilvy bullied plants for IKEA. Verbally. The results: visible.

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The fact that plants react to acoustic influences is nothing new. But it is always fascinating. If you expose them to heavy metal, for example, they grow differently than if you play Mozart to them. Plants react to sound and perceive vibrations. Not only from music, but also from spoken words. It has also been scientifically proven, for example, that plants that are spoken to in a friendly manner once a day grow better (Source: Welt.de). Even if researchers find it difficult to explain the effect with their scientific tools. Most botanists or hobby gardeners don't need a scientific explanation for the phenomenon anyway - that's just the way it is.

And so it comes as no surprise that the experiment that Ogilvy conducted for Ikea in the United Arab Emirates really worked. Despite the principle: never trust a casemovie. One of two identical plants was verbally abused and insulted non-stop. During this time, compliments were played to the other. The result: clear. The conclusion: If even plants react so sensitively - what does verbal violence do to a person? (hae)

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