Several media companies and the Swiss Media Association found a new company
Aufgrund der aktuellen Entwicklungen im Werbemarkt wird die Gründung einer neuen Gesellschaft zur Unterstützung der Kunden und Verlage im Printwerbemarkt Schweiz aktiv vorangetrieben. Werbekunden und Verlage sollen im Handling und in der Abwicklung von Inserate-Kampagnen unterstützt und entlastet werden.
AZ Medien, Corriere del Ticino, NZZ, Tamedia and the Swiss Media Association have addressed the question of what needs to be done to support the market partners in view of the significant changes in the advertising industry. For this reason, the foundation of a new company has been initiated.
The new company will offer standardized, administrative services on the market within a short period of time, which will enable and support the simple processing of advertisements and campaigns. It will explicitly not be active in the sale of advertisements; the focus will be on processing. The new company is not a competitor to existing companies; it sees itself as a complementary alternative.
Jürg Weber, designated Chairman of the Board of Directors: "It is important for us to create this service to support our market partners. We are delighted to be able to announce this new service to our market partners. It will be available to everyone as an industry solution. Everyone will be able to use it, no one has to." The name and further information will be announced once the company has been established.
