Walker wins two D&AD pencils with Trump ad for Kein & Aber
After winning ADC Gold in Switzerland, the Trump campaign for Kein & Aber is also making waves in England at the D&AD Awards. It remains to be seen what color the Pencils will be.
The D&AD jury, which met in London over the last two days, awarded the "How to find love (if you're Donald Trump)" ad in the Press Advertising (Tactical Press Advertising) and Writing for Advertising (Writing for Press Advertising) categories.
The Zurich publishing house Kein & Aber is promoting the book "50 Erfolgsmodelle" - das kleine Handbuch für strategische Entscheidungen" (50 models for success - the little handbook for strategic decisions) with a practical decision-making aid for Donald Trump. It helps you to take the right path even in challenging situations and avoid annoying mistakes with regrettable consequences (Werbewoche.ch reported). The sensational ad with Trump's world of thought appeared as a double-page spread in the FAZ and caused quite a stir on social media. The campaign won a gold cube at the ADC Awards back in March (Werbewoche.ch reported).
The whole ad can be downloaded as PDF here:
The joy at Bäckerstrasse (Kein & Aber) and Blaufahnenstrasse (Walker) is huge and they are now excited when the colors of the pencils are announced in two days, Walker said on Tuesday evening.
D&AD (Design and Art Direction) is the English equivalent of the Art Directors Club and is part of Werbewoche's creative ranking. (hae)
