Publigroupe: Closer cooperation with Swisscom
The advertising agency Publigroupe and Swisscom plan to collaborate more closely in the area of directories and search applications. Among other things, they plan to jointly manage their subsidiaries, Publidirect and Swisscom Directories.
The companies are joint ventures between the two companies. Publigroupe owns 51 percent of PubliDirect/LTV Yellow Pages, while Swisscom holds a majority stake in Swisscom Directories. In addition to growth, the companies expect significant cost and development synergies from the intensified cooperation and the planned joint management, according to the joint press release issued on Wednesday. The Competition Commission (ComCo) still has to approve the measure.
The ownership structure and the consolidation methods used for the joint venture companies will not change. The market for printed and online/mobile retrievable directories and search applications (Search&Find) is developing rapidly in terms of technology, according to the partners. They are also observing increasing national and international competition.
The ownership structure and the consolidation methods used for the joint venture companies will not change. The market for printed and online/mobile retrievable directories and search applications (Search&Find) is developing rapidly in terms of technology, according to the partners. They are also observing increasing national and international competition.
