Together We Triumph: Triumph launches first international campaign
Triumph, one of the world's leading manufacturers of lingerie and bodywear, launched its first global communications campaign, #TogetherWeTriumph, on April 18, 2018. The campaign's theme embodies collective solidarity and support among women.
Together we are strong. "Collective Empowerment," which means that women are even stronger when they support each other, marks the new creative direction for the brand in 2018.
For over 130 years, Triumph has supported women with perfectly fitting lingerie in all shapes and sizes. With the new communication campaign, Triumph now pays respect to the women who support each other. Deeply anchored in Triumph's brand values are strong and confident women. The guiding idea "Collective Empowerment" of the #TogetherWeTriumph campaign is the continuation of this thought, because when women support each other, incredible things can happen.
https://www.youtube.com/watch?v=3xUvtfQ8CcY
In the DACH region, the first broadcast of the TV spot was celebrated on April 18 in the private cinema of Hamburg's East Hotel in an exclusive setting with Anika Decker and Nazan Eckes, two power women of the Triumph family.
The 20-second and 15-second TV spots will air from April 18 to May 16. In addition to TV, the spot will also be shown on out-of-home spaces and online.
Suzanne McKenna, head of brand at Triumph, says in a statement that by aligning the campaign with a digital and a social focus, they are gaining a fresh perspective on communications across all channels. "By consciously moving away from a product-centric campaign, we can get closer to our female customers on a deeper level by putting them front and center," McKenna said.
Triumph Managing Partner Markus Spiesshofer adds: "It's no secret that behind every woman is another woman who inspires and supports her, and we want to celebrate that. This is also a celebration of our Triumph family, because as a family-run business, we believe that teamwork and sharing ideas help strengthen the company. Our employees around the world are constantly improving and designing new types of underwear, thinking of all women. Today, the message of female empowerment is incredibly relevant and deserves our support."
#TogetherWeTriumph was created in collaboration with international communications agency VCCP and an all-female creative team led by award-winning filmmaker Paola Morabito.
