PrimCom takes over media work for the "Milestone" tourism award
PrimCom, a Zurich-based PR agency specializing in the tourism industry, will now be overseeing the implementation of the external communications strategy for the «Milestone» tourism award in the Swiss market. The goal is to raise the profile of the «Milestone» in the Swiss media.
Since 2000, particularly innovative projects and personalities in the Swiss tourism landscape have been honored with the official Swiss Tourism Award. It is awarded by the trade magazine "htr hotel revue" and Hotelleriesuisse and supported by the State Secretariat for Economic Affairs SECO as part of the Innotour funding program. The Swiss Tourism Association STV is an industry partner of the "Milestone".
The industry's most important award stands for innovation, promotes the transfer of know-how and increases the attractiveness of Switzerland as a destination as well as publicity for our tourism industry. The prize, worth a total of CHF 32,500, will be awarded in 2018 in the categories of innovation, young talent and lifetime achievement.
This year's award ceremony will take place on November 13 in the Kursaal Bern.
