Cat VR
The Australian nonprofit Zoos Victoria is using cat-shaped VR headsets to help birds—and cats.
Domestic cats in Australia kill 377 million birds every year. And one in five cats that go missing while wandering does not return. The danger to birds and cats is entirely preventable, according to the nonprofit organizations Zoos Victoria and RSPCA Victoria convinced. Namely, if cats stayed at home and were kept so busy and stimulated that they would still be happy. For example, with VR headsets that simulate everything that cats find entertaining.
The well-made PVRR Page and the accompanying video were launched on Facebook on March 29. Three days later, on April 1, the prank—if anyone had fallen for it—was revealed. The message: You don’t need VR headsets to make indoor cats happy. Tips, advice, and instructions on this topic are offered to interested cat owners.
The idea of putting VR headsets on animals for advertising purposes isn't, of course, entirely new. McCann (for Chick-fil-A) and Contexta (for Appenzellers) We had the idea back in 2017, almost at the same time as the cows. But we didn't have any cats yet. And as everyone knows, cats are always a good idea. (hae)
