Advertising revenues in April: lowest level since measurements began in 1992
Advertising revenue for the Swiss press is declining at an ever-faster rate: In April, the Publicitas Index—which measures advertising spending in the daily press—fell by 2.4 points to 82.3. This is the lowest level since records began in 1992.
Advertising revenues in the Swiss press are falling ever more sharply: In April, the Publicitas Index, which measures advertising expenditure in the daily press, fell by 2.4 points to 82.3 points, according to SDA. This is the lowest value since measurements began in 1992, although the early Easter holidays also contributed to this low, as Publicitas announced on Friday evening. In the previous year, the press had published two more issues.
The decline in April affected all advertising categories with the exception of supplements, which only did not lose volume thanks to advertising by department stores. Large advertisers in particular placed fewer commercial advertisements, such as car importers. The financial sector in particular dispensed with occasional advertisements, and there were also fewer political advertisements.
The job advertisements sub-index fell by 9.2 points to 154.2 positions, while the real estate advertisements sub-index lost 1.8 points to 63.3 points.
The decline in April affected all advertising categories with the exception of supplements, which only did not lose volume thanks to advertising by department stores. Large advertisers in particular placed fewer commercial advertisements, such as car importers. The financial sector in particular dispensed with occasional advertisements, and there were also fewer political advertisements.
The job advertisements sub-index fell by 9.2 points to 154.2 positions, while the real estate advertisements sub-index lost 1.8 points to 63.3 points.
