Digitec Galaxus launches two new campaigns
On Monday, Digitec Galaxus launched two new advertising campaigns: one for Galaxus and one for Digitec.
In the new Galaxus commercials, we take viewers on a beach vacation. As usual in the "Voll das Leben" commercials, however, not everything goes as perfectly as it seems at first glance. After the clichéd introduction, everyday life suddenly takes over - and our Galaxus products are right in the middle of it. The clips oscillate between an honest, authentic portrayal of reality and an exaggerated one.
The three spots, each with different endings, can be found here, here and here. The spots will be shown on TV, in cinemas and online. Running time: April 9 to May 6.
By the way, on 19.3. the current Galaxus advertising wave was already opened with the spot "Das Mittagessen".
In the second campaign, Digitec promotes its new secondhand feature, which allows customers to sell products they once bought from Digitec. With a dash of craziness, Digitec shows how shipping and packaging is imagined when customers send used products to each other.
In turn, the videos show how the veteran actors struggle with packing problems.
The new campaign aims to raise awareness among the general public of the resale feature launched in fall 2017. It will run from April 9 to 30, 2018.
Credits Galaxus Campaign:
Responsible at Digitec Galaxus: Martin Walthert (CMO); Flurin Spring (Creative Director); Luca Giuliano (Media Planning); Sina Harms (Project Management). Responsible at Plan B: Ali Tseme (idea and concept); Chris Niemeyer & Ali Tseme (text); HC Vogel (producer); Chris Niemeyer (director); Roland Schmid (camera); Niels Vije (producer); Marko Strihic (editing); Adriel Pfister (grading); Matthias Kräutli (music); Jingle Jungle (sound design); The Blondes Pool: Service Production (ESP).
Credits Digitec campaign:
Responsible at Digitec Galaxus: Martin Walthert (CMO); Flurin Spring (Creative Director); Silvia Meierhofer & Julian Stauffer (Art Direction, Implementation); Pascale Anderegg: (Online Media Design); Severin Keller (Digital Marketing); Thomas Kunz (Photography); Gesine Gerlach (Media Planning); Nadine Widmer (Head of Brand Management Digitec); Mariya Alipieva (Project Management). Responsible at Plan B: Chris Niemeyer (director); Tobias Dengler (cinematographer); Jessica Sonderegger (producer); Tringa Vladaj (set design); Helvetia Leal (makeup); Emilie Fischer & Bardha Grigioni (styling); Jan Illing & Darko Linder (sound); Patrischa Freuler (grading).
