Your inner voice
Immowelt continues the highly successful #fuerimmo campaign. The second part is also more than worth seeing.
The previous campaign "Wohne, wie auch immo du willst! #fuerimmo" now has over 24 million views. The real estate portal Immowelt has released the music video a year ago (Werbewoche.ch reported). And now follows up. "Listen to your inner voice! #fuerimmo" is the name of the latest work, which takes the viewer on a journey back in time. Even back then, people were looking for the ideal living space. Schonimmo, that is.
Musically, too, the spot is a journey into past decades: the song sounds - pleasantly dusty - like the late nineties. Probably no coincidence: It's the soundtrack of the generation that today - by now solvent - deals with real estate issues. The generation that has to laugh when it hears the 56k modem dial-up noise. And also understands most of the other allusions without having to consult Wikipedia. It's the generation that can afford to live #fuerimmo where it pleases. Or at least to move into a larger apartment.
According to W&V the campaign created by the Nuremberg agency Fyff in collaboration with Noga from Berlin has a budget in the double-digit millions. Presumably, "Listen to your inner voice! #fürimmo" will also settle in this region in terms of click figures. (hae)
