Thomas Passen builds up the content marketing business for Ringier Publishing Switzerland

Starting as Chief Revenue Officer Ringier Publishing Switzerland, Thomas Passen will build up the Content Marketing division from April 1, 2018. In close consultation with Admeira, he will be the direct contact for advertising clients in this rapidly growing segment of the advertising market. His main tasks will include advising clients on the conception, creation and distribution of content-based communication concepts via the print and digital media of Ringier and Ringier Axel Springer Switzerland. In his new role, he will report directly to Alexander Theobald, COO Ringier Switzerland.

Thomas Passen's division will work with the Blick Group's Brand Studio and Ringier Axel Springer Switzerland to implement the individual advertising concepts. The advertising market will be approached in collaboration with Admeira, which will continue to be responsible for the advertising marketing of all Ringier and Ringier Axel Springer Switzerland titles. Thomas Passen's other tasks for Ringier also include advising on marketing, strategy and portfolio management and their business areas, as well as developing new and cross-media business ideas.

Alexander Theobald, COO Ringier Switzerland: "We are delighted that Thomas Passen is returning to Ringier. Thanks to his large network and many years of experience, Thomas Passen is an asset to both Ringier and Admeira. We are convinced that he will further strengthen our position in the market with forward-thinking ideas, the right vehicles and creative implementation."

Thomas Passen has spent the last two years working for Ringier and Ringier Axel Springer Switzerland with his marketing and communications agency Stilwerk, but his history at Ringier goes back further: he has held several positions at the company since 1997, including Head of the Blick Group and Head of the Magazine Readership and Advertising Market. He has been Head of Sales and Marketing since 2013.