PRfact wins mandate for Ben & Jerry's
Effective immediately, PRfact is supporting Ben & Jerry’s media and public relations efforts. The mandate covers activities in the areas of brand and product communication related to the Ben & Jerry’s ice cream lineup.
On the occasion of the 40th anniversary of Ben & Jerry's, PRfact is also involved in the implementation of a birthday event in Zurich. PRfact generally acts as a contact for editors and multipliers as well as a creative source and implementer of ideas.
With Ben & Jerry's, the agency has a brand from the premium segment with a strong social commitment and high-quality Fairtrade-verified ingredients in its portfolio, PRfact writes in a press release. This will enable the agency to further expand its expertise in the ice cream sector.
