Lesch+Frei Zurich: Applied for KPT health platform

Lesch+Frei Zurich have launched a cross-media campaign for the online health insurance company KPT. This is aimed at the new health platform Vitaclic.ch where Swiss citizens can create their personal health record, including an emergency card. The campaign is the agency's first work for its new client KPT. Lesch+Frei Zurich won the overall account in a pitch.

Responsible at KPT Krankenkassen: Reto Egloff (Member of the Executive Board), Maya Burri (Head of Marketing). Responsible at Lesch+Frei: Thomas Lüber (CD), Matthias Kadlubsky (AD), Susanne Fürst (consulting), Patrick Naef (strategic planning), Barbara Meier and Désirée Guzzo (polygraphy). New Media: Station, Patman and Pasquale Li Voti. Photography and image processing: Pixelpolish, Jonathan Heyer and Stephan Riederer.