Highheels with real paradise fish - do we need it?
At the Research Summit Switzerland 2018, the Swiss Association for Market and Social Research launched its new campaign. It was created by Freundliche Grüsse.
Using an absurd product, the new campaign of the Swiss Market and Social Research Association (vsms) explains the personal benefits of market research and aims to motivate the Swiss population to participate in surveys.
The association thus launches the fourth flight of its awareness campaign "Your opinion matters". The previous campaigns (2012 - 2016) have already been very successful in achieving the goal of increasing awareness and recognition: "Active participation requests at the office and success measurements confirm that the campaign and the message are well received. Only through active communication can the benefits of market and social research be demonstrated and willingness to participate in surveys kept high," says Susan Shaw, President of vsms.
The new campaign aims to convey this benefit in an even more pointed way. The motif will be seen in various Swiss daily and Sunday newspapers as well as on eBoards and accompanying online measures. Such as the campaign page Switzerlandmarketresearch.ch.
Responsible at the Swiss Market and Social Research Association: Mitja Ruggle (overall responsibility), Nicole Siegrist (management), Susan Shaw (president). Responsible at Friendly regards: Res Matthys, Karsten Friemel (creative direction), Philipp Märkl (text), Anne Dikkerboom, Sebastian Kielau (online), PX1 Berlin (key visual and print production), Max Massloh (3D), Dennis Fechner (animation), Thorsten Rakow (project management).
