Ecological catalog
Since the BMW i3 is so eco-friendly, its brochure is now eco-friendly, too. At least in Israel.
The electric i3 is apparently produced from sustainable raw materials. For example, from bamboo and carbon fibers. Whether sustainability also applies to the production of the batteries is another question. However, it does not detract from the idea of producing an environmentally friendly catalog to go with the car. Of course, the catalog could have simply been printed on recycled paper. But then nobody would have cared. And it wouldn't have resulted in an attractive sales promoter in a beautiful box - padded with sheep's wool from sheep grazing on the factory premises - either. (hae)
