Legotrip
Under the slogan «Awesome awaits,» the new Legoland commercial takes viewers on a journey to the land of Lego dreams.
The London agency BMB sets the stage for Legoland. The international campaign was launched on March 16 in the UK, the USA, the United Arab Emirates, Japan and Europe. The amusement parks with Danish roots are now represented at seven locations in these regions - and not only make children dream. Lego fans remain fans for life. (hae)
