Ruf Lanz puts dairy cow Lovely on the cover of Annabelle
Ruf Lanz designed a cover for *Annabelle* on behalf of the Swiss Milk Producers (SMP). For once, the cover of the women’s magazine doesn’t feature a pretty woman, but rather Lovely, a Swiss dairy cow.
Ruf Lanz created a cover for *Annabelle* on behalf of Swiss Milk Producers (SMP). For once, the cover of the women’s magazine features not a pretty woman, but Lovely, the Swiss dairy cow. The message conveyed is «Milk. The Natural Beauty Regimen.» Inside the cover, readers learn more about the product’s benefits through short sections such as Beauty, Interview, Lifestyle, and Gourmet. The cow also cuts a fine figure on the back cover of the May 20, 2009, issue—neatly photographed from behind.
Responsible at the Swiss Milk Producers SMP: Charlotte Hofstetter, Martin Rüst (Head of Advertising & Media). Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (CD), Lorenz Clormann (Art Director), Torsten Maas (Copywriter), Armin Arnold (Graphic Designer), Dennis Maitzen (Consultant). Visual Effects: UPP Prague. Image Editing: Patrik Rohner.
