Radiator grille
The Lg2 agency in Canada rewarded the right people: those who are willing to help. That was a year ago. Now Burger King has copied the commercial.
BBQ Québec is a BBQ and barbecue accessories company. Together with the agency Lg2, they developed the idea of rewarding the "good" people for once. Namely those who stop on the highway when someone needs help.
The "It's good to be good" campaign was launched ten months ago. It has now been re-uploaded because it has become an issue again due to another campaign. Five days ago, Burger King released the film "Good Samaritan Whopper". And it has striking similarities to the Canadian original:
"Pure coincidence," a Burger King spokesperson told Adweek.com. It is further proof that good ideas can come from anywhere. For BBQ Québec, on the other hand, the case is clear: Lg2 did such a good job that Burger King copied the idea a year later with an identical film, the company mocks on Facebook with a wink. However, sometimes it's hard to believe in coincidences. (hae)
