Friendly greetings creates campaign for staff recruitment
Grün Stadt Zürich offers a wide variety of jobs with attractive working conditions, particularly for skilled trades such as gardeners, mechanics, and foremen. The Zurich-based agency Freundliche Grüsse is running a campaign that uses bold headlines to highlight the benefits of working at Grün Stadt Zürich.
In order to draw attention to the wide range of jobs offered by Grün Stadt Zürich, a wide variety of vehicles from the fleet are provided with headlines for recruiting personnel. Freundliche Grüsse wrote headlines for this that get straight to the point, but also humorously advertise the advantages of a job at Grün Stadt Zürich.
The headlines are aimed at professionals who like to work "outdoors". The aim of the campaign is to attract the attention of potential applicants, but also to position Grün Stadt Zürich as a likeable employer. The lettering on a total of over 100 vehicles refers to the jobs portal of Grün Stadt Zürich: stadt-zuerich.ch/gruene-jobs.
Responsible at Grün Stadt Zürich: Communication and Human Resources departments. Responsible at Friendly regards: Samuel Textor, Pascal Deville (creative direction), Michael Morgenbesser (text), Maude Mahrer (graphics), Christian Haueter, Selina Steffen (project management). Production and lettering: Scanwork.
