Brand Affairs takes over Swiss media relations for Smart Valor
Brand Affairs has signed Smart Valor as a client. The PR agency, based in Zurich's Seefeld district, will handle media relations in Switzerland for the Zug-based company.
Smart Valor, domiciled within the Thomson Reuter Incubator in Zug, is a company that is redefining investing with the help of blockchain technology. The company, which focuses on alternative crypto asset classes, has already made it onto the Forbes list of the ten most exciting companies in Europe and is the organizer of the largest international crypto conference in Switzerland.
Olga Feldmeier, CEO of Smart Valor and initiator of the Crypto Summit, says: "The future belongs to cryptocurrencies and Switzerland can play a central role in this. We are also looking forward to breaking new ground in the area of communication around blockchain and cryptocurrencies."
Markus Kramer, Partner at Brand Affairs, is delighted about the collaboration: "The Swiss financial center is changing. We are proud to be able to provide communications support to Smart Valor, one of the most respected players in the crypto scene." Kramer is convinced that, in addition to the implications of blockchain technology for the financial industry, the entire value chain in communication needs to be rethought. "What we are seeing here is just the beginning of how credibility and transparency through decentralized networks, including in communication, will influence our media and communication landscape and thus also purchasing decisions in the future," says Kramer.
