Publicis is new global lead agency for Ricola
After a multi-stage pitch process, the family-owned company Ricola, based in Laufen, has chosen Publicis as its new global lead agency. Publicis Zurich will thus assume global responsibility for creation and consulting with immediate effect, while the strategy lead will lie with Publicis London.
According to the statement, one of the decisive factors in winning the prestigious client was that the agency at Stadelhofen was able to prove throughout the pitch phase that the collaboration with the various agencies from the Publicis network works smoothly. This offers real added value for a globally active client like Ricola, especially with regard to the requirement to enable stringent, global brand management with local relevance.
In keeping with the "Power of One," Ricola will now have access to the best talent in the network for its specific needs. For example, the agency Poke London, which also belongs to the Publicis Group, will be responsible for global digital projects, and Publicis Singapore will be used as the agency hub for the Asian markets.
The whole thing is orchestrated by the Zurich office, with the aim of ensuring creativity, efficiency and knowledge transfer in addition to uniform communication. The first works will appear this year.
