Five star makes for ITS Coop Travel desire for "Simply good vacation time".
The Basel-based agency Fünfstern for Advertising & Communication is launching the 2018 summer campaign for its long-standing client, ITS Coop Travel, encouraging people to book trips to sunny destinations on dreary, rainy days.
As lead agency, Fünfstern was able to carry out numerous revisions in corporate design, imagery, direct marketing, print and online communication last year and sustainably strengthen the brand presence for ITS Coop. The current campaign provides further impetus on broad-based communication channels. With the promise of "simply having a good time," ITS Coop is focusing on the mother of all wishes for the vacation season. The good price/performance ratio, a wide range of offers and a reliable service are already well anchored with the target audience via the umbrella brand Coop. As a travel provider, ITS Coop thus guarantees quality time for you, me and us, especially at the most important time of the year.
Responsible at ITS Coop Travel: Andy Restle (Managing Director), Marcel Eisele (Head of Marketing), Marc Roth (Head of Production). Responsible at Five Star: Marcel Krebs (Management), Gregor Fitz (Creation), Pascal Hunziker (Head of Consulting).
