Goldbach Interactive conceives new image campaign for Coop@Home
When he came around the corner for the first time, I was blown away - we're not talking about Prince Charming, but about Coop@Home. Goldbach Interactive implemented the entire image campaign for the e-shop Coopathome.ch with a digital declaration of love.
Since February, Coop@Home has been advertising with a TV spot for the first time. The image campaign, conceived and implemented by the performance marketing agency Goldbach Interactive, is based on a powerful recipe: great love. The first Coop@Home TV spot is therefore all about attachment and loyalty to the brand. The aim is to lovingly remind customers of the online shopping options and their advantages. The large selection, hourly delivery, after-hours delivery dates, and the deposit of deliveries at the desired location speak a clear language in the campaign: Dream partner found.
GBI has been responsible for performance marketing for Coop@Home since 2012, both in terms of media planning and in the conception and creation of all necessary online advertising media.
Coop@Home complements its performance-oriented online and social media activities with a TV and digital video image campaign designed by Goldbach Interactive. The complementary impact of the TV and video campaign is measured by TV to digital attribution to optimize the use of resources during the campaign.
Responsible at Goldbach Interacitve: René Schoedon (Creative Director); Danijela Colic (Senior Digital Marketing Consultant); Torsten Schallmaier (Senior Copywriter); Signorell (Production).
