Florian Walz becomes new CEO of Out of Home Media

At the beginning of January 2018, Florian Walz took over as CEO of the media agency Out of Home Media and is responsible for the consulting areas of analysis, strategy, conception and research. Both as a partner to direct clients and to media and creative agencies.

For the past four years, Florian Walz has led the Geyst agency as CEO, partner and board member and, together with a team of more than 40 employees, established the agency as a renowned address for the development and support of brands with a digital focus. Until the merger to form Geyst AG, he was CEO of Straumann in Dielsdorf for three years.

Florian Walz began his career in the mid-1990s at Bemberg, Gedenk, Media and, after the merger, at ZenithOptimedia, where he worked for eight years across all media and all stations and, in the last two years, built up the Outdoor Advertising unit as a member of the management team. He then moved to the provider side, where he worked as Deputy Managing Director at E-Advertising and for a total of seven years at Affichage Holding. During this time, as a member of senior management at Group level, he was responsible for the areas of digitalization, research and media development in Switzerland and abroad, headed the SPR+ research project at Affichage, designed the current SPR+ Expert planning tool and was a member of the Board of Directors after the company was founded.