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BETC Paris and the nonprofit organization La Parole aux Sourds have surprised everyone with a music video by the electronic band Haute.
For the "Unsilenced" project, the agency has created a unique collaboration between the French-American band and British dancer Billy Read - convincingly captured by director Alban Coret from Insurrection Films. The company normally produces music videos for superstars such as Drake and Travis Scott.
What makes it special: Billy Read is deaf. The interactive campaign website Unsilenced.fr lets users discover the lyrics and invites them to donate. The main aim of the organization La Parole aux Sourds is to build bridges between people with and without hearing. (hae)
