Intrum underscores rebranding with media campaign
The global market leader in the receivables management sector changed its name and brand. The rebranding process in Switzerland was supported by the content marketing and design agency Hirschbühl + Hug.
Intrum Justitia and Lindorff merged in 2017 to form Intrum, the world's largest credit management solutions company. The company offers products for receivables management as well as credit reports, digital services and payment guarantee. Daniela Brunner, Head of Marketing Intrum, says: "The new brand identity with the four core values of ethics, empathy, commitment and solution symbolizes the new Intrum." It is continuously developing its products and services, taking the values into account. Intrum sees itself as a partner to businesses and consumers in creating a healthy economy.
Cooperation between Intrum and Hirschbühl + Hug
Intrum commissioned the content marketing and design agency Hirschbühl + Hug for the rebranding. The latter took over the transfer into design products as well as the entire media campaign, which was launched throughout Switzerland in March 2018 and will last several months. Daniela Brunner: "We appreciate the expertise and commitment of a smaller agency. Hirschbühl + Hug understands our business very well, so we can implement target-oriented marketing measures together." With this project, Intrum wants to manifest its branding parameters and its USPs, such as its broad product portfolio, in the Swiss market. In doing so, it is relying on the good results produced by a survey of consumers with open debt collection cases.
The consumer is the focus
Hirschbühl + Hug adapted the new corporate design to advertisements, display advertising, mailings, and an image brochure. The agency developed a concept with a wording and its own visual language that put the consumer in the center and focus on thematically appropriate elements relating to leisure, proximity, and Switzerland. To this end, it designed a "clean" look for the display advertising. She also created her own 3D elements for the mailings and special icons for the factsheets of the image brochure.
Oliver Hug, managing director Hirschbühl + Hug, in a statement: "From an agency perspective, working with a structured company like Intrum is enriching. We were able to bring in our competencies such as content marketing and design to carry out the rebranding process and rollout in Switzerland."
Responsible at Intrum: Daniela Brunner (Head of Marketing), Annette Klocke (Senior Marketing Manager), Karin Ruetz (Senior Marketing Manager Online) . Responsible at Hirschbühl + Hug: Melanie Fischer (concept development), Louvie Haller (layout).
