Last but not least: The country needs new products

Good news from the print media's valley of tears: they still exist, the financially successful magazines. Schweizer Soldat, which sees itself as an independent publication for defense and civil protection, is leading the way. At the AGM of the Schweizer Soldat publishing cooperative, President Robert Nussbaumer recently said that the company could look back on a successful 2008 and that its finances were healthy. So fears for the future are not an issue. But what is the secret of success? Army Chief André Blattmann provided the key to this in his welcoming address to the AGM: what Schweizer Soldat does to maintain the will to fight and the cohesion of the army cannot be quantified in monetary terms, he said.
We summarize: You make a newspaper that can't be put up against money and you succeed. So it must be something supernatural. It should work.