Into the head cinema with Pringles
The London-based agency Digitas LBI showcases Pringles' flavors—it's a real spectacle!
Pringles Sour Cream & Onion, Nacho Cheese, Paprika, Texas BBQ - the world of chips, which are not made from whole potatoes but from mashed potatoes, is extremely diverse. And, depending on the country, they can be even more varied. In Hong Kong, for example, you can find the varieties "Butter Caramel" or "Sweet Mayo Cheese". In England and Japan, "Egg Benedict" or "Grilled Steak". In the Land of the Rising Sun, you can even buy Pringles with mushroom soup flavor.
The flavors staged by Digitas LBI are therefore almost conservative and harmless. Which doesn't stop the agency from making a big appearance, produced by Dark Energy Films. The result is almost better than the product. (hae)
