MarKom continues tests, launches campaign and presents new website
After various sponsoring associations decided that the MarKom certificate examination will no longer be an admission criterion for their professional examinations from 2019, the MarKom Association has decided, on the basis of an extensive clarification of market needs, to continue to conduct the MarKom certificate examination in its current form at least until 2020 and to plan beyond that.
The market analysis has shown that the MarKom certificate examination continues to have a clear raison d'être, according to a press release. This is particularly true in light of the fact that many participants opt for this training for a variety of reasons.
On the one hand, the MarKom certificate makes it easier to enter the relevant professional fields or helps as a basis for choosing a career. But the MarKom certificate also often serves as a foundation stone for the next step on the career ladder for professionals in other sectors who want to acquire basic knowledge in the areas of marketing, sales and communication.
From March 2018, a social media campaign will be launched - initially as a test in German-speaking Switzerland - on various platforms with target group-specific testimonial videos. From April 2018, further videos will follow in German-speaking Switzerland and, of course, a campaign designed in and for western Switzerland. Further information and videos can be found on the new website Markom.org.
https://www.youtube.com/watch?v=ERx5QvUQFrA
The MarKom certificate examination in January 2018 was successfully held at seven locations in Switzerland. The pass rate for this exam was 81.9% and the overall grade average was 4.4. 221 successful graduates now hold the title of MarKom Assistant. The next MarKom certificate examination will take place from August 6-10, 2018.
The MarKom association is made up of
- PR Suisse Swiss Public Relations Association SPRV
- Swiss advertising SW
- Swiss Marketing (SMC)
- Sales Switzerland
- FAIR - Fédération des Agents Indépendants et Représentants
- GfM - Society for Marketing
- KV Switzerland
- SDV Swiss Dialog Marketing Association
