Wirz implements new brand identity for Medartis
Wirz Corporate will design the new brand identity for the Basel-based company Medartis. The first results are expected to be unveiled in early summer 2009.
As part of an agency pitch, Wirz Corporate has won the mandate to revise Medartis' entire brand identity. With the new image, the Basel-based implant manufacturer wants to position itself in a new competitive environment and is thus responding to its expansion into new geographical markets in recent years. The defining element of the brand world is to be the artistic, photographic staging of the company's core service: high-quality and innovative products and instruments for the operating theater. The first elements of the new brand identity are to be used from early summer 2009.
