SRF and Tamedia end test on video raw material exchange
Tamedia and SRF have agreed not to continue the trial cooperation with raw video material. From Tamedia's point of view, the raw material videos provided by SRF did not represent any significant added value compared to existing agency, reader and self-produced image material.
As part of the test, SRF offered Tamedia's web video team a total of 22 videos between February 1 and 27. These were recordings of current events, press conferences or media appearances that were neither commented on nor journalistically edited by SRF. If the tests had been successful, SRF would have made this raw material available to other interested Swiss media companies.
In order to maintain an independent editorial profile, Tamedia, unlike other Swiss media companies, has so far not purchased any pre-produced news videos from SRG. Other collaborations between Tamedia and SRG have not been ruled out for the future, according to a press release.
