Switzerland gives savings tips
UBS is looking for savings ideas from everyone and over 6000 people are responding to the call. The campaign was created by Publicis.
"Let's rethink saving" - this was the slogan UBS used in its advertising last year to address the low interest rates on savings accounts in a very direct way. New thinking is also required in 2018, both for people with little savings experience and for investors. The idea behind this year's campaign: a broad-based call for savings tips encourages the Swiss population to think about their own savings behavior. The cleverest contributions will be rewarded with a UBS fund account, while UBS experts will be actively involved in the discussion with content marketing approaches.
Thanks to the exclusive collaboration with 20 Minuten, more than 6000 people throughout Switzerland submitted a personal savings tip in the first phase of the campaign. As the campaign progresses, the three cleverest contributions will now be awarded prizes in a voting process; from now on, they will supplement a set of helpful savings and investment ideas from UBS. The expert tips enriched with moving images are aimed at several target groups with different savings and investment experience. On the 20 Minuten channels, independent behavioral economists from FehrAdvice & Partners and UBS experts simultaneously reflect on the most important savings trends and present concrete solutions.
Responsible at UBS: Daniel Fischer (Head of Marketing Region Switzerland), Sonja Kingsley-Curry (Head of Creative Concepts & Campaigns), Alessandro Monsurrò (Project Manager Creative Concepts & Campaigns), Markus Egloff (Project Manager Creative Concepts & Campaigns), Oliver Vedolin (Head of Content & Dialogue Marketing), Sanja Rikanovic (Digital Marketing Manager), Joël Frey (Content Marketing Specialist), Martha Braide (Key Account Management PB). Responsible at Publicis: Lars Wohlnick (Senior Art Director), Jan Kempter (Copywriter), Flavio Muff (Digital Concept Designer), Matthias Städeli and Frank Lang (Managing Directors), Meret Lauener (Senior Brand Director), Stephanie Galfano (Junior Brand Director). Responsible at Tamedia: Séverine Hörler (Head of Advertising 20 Minuten), Christian Lüscher (Head of Commercial Publishing), Mahmud Tschannen (Head of Branded Content). Responsible at Stories: Lamar Hawkins (Producer), Mustashrik (Director & Animation).
